In this thought-provoking episode of YourForest, host Matthew Kristoff sits down with Dr. Gary Bull, Professor Emeritus at the University of British Columbia and a leading voice in forestry economics and policy. Together, they explore the future of forestry and how shifting priorities are redefining the value of our forests. Dr. Bull shares insights from his decades-long career, discussing the integration of non-timber values - like biodiversity, carbon storage, and ecosystem health - into forest management